Client: A consulting firm specializing in compliance and risk management for financial institutions.
Challenge: The client needed to generate new business within a highly specific niche but struggled to identify qualified leads and initiate contact effectively.
Solution: We crafted personalized cold emails targeting Senior Executives, VP Risk Management, and Compliance Directors in mid-size banks and credit unions. The emails focused on the unique compliance challenges these institutions face and positioned the firm as a thought leader with proven expertise.
Results:
- Achieved a 20% response rate on initial cold emails.
- Scheduled 30 discovery calls within three months.
- Converted 40% of calls into contracts, bringing in $500,000 in new project revenue over the next year.