Client: A software company offering a specialized tool for e-commerce inventory management.
Challenge: Despite a strong product, the company was struggling to reach decision-makers at large e-commerce businesses. They wanted to increase their sales with high-value accounts but lacked an efficient method for doing so.
Solution: Our team created a cold email outreach campaign targeting Heads of Operations and Inventory Managers at medium to large e-commerce businesses. The messaging focused on reducing excess inventory costs and improving profit margins.
Results:
- 25% open rate and 15% response rate on the campaign.
- Booked 18 high-quality meetings within two months.
- Secured 8 new contracts with a total contract value of $350,000.