Client: An IT consulting firm offering cybersecurity solutions to enterprise-level companies.
Challenge: The client needed to reach large enterprise clients but struggled to penetrate the market due to high barriers to entry and long sales cycles.
Solution: We developed a cold email sequence targeting CISOs and CTOs in Fortune 500 companies. The messaging highlighted recent cybersecurity threats, industry regulations, and the firm’s ability to address unique security concerns.
Results:
- Achieved a 15% response rate from decision-makers.
- Scheduled 12 in-depth consultations with enterprise prospects.
- Secured 5 long-term contracts, generating $750,000 in annual revenue.