Client: A SaaS startup specializing in project management tools for tech companies.
Challenge: The client wanted to expand their customer base internationally but had limited brand recognition outside their local market. They needed qualified leads and an efficient way to enter new regions.
Solution: We developed a cold email campaign targeting tech companies in North America and Europe with a compelling offer tailored to Project Directors and CTOs. Each email emphasized how the software could streamline project workflows and reduce operational costs.
Results:
- 6-month period: Increased new leads by 150%, with a 30% response rate on initial cold emails.
- Converted 25% of responses into qualified demos, leading to 15 new customers.
- Generated over $200,000 in annual recurring revenue (ARR) within six months.