Client: A digital marketing agency specializing in content marketing for small and medium-sized businesses (SMBs).
Challenge: The agency faced intense competition in a saturated market and needed a consistent way to reach SMB owners who hadn’t yet invested in content marketing.
Solution: We designed a targeted email campaign directed at small business owners in the retail and hospitality sectors, highlighting the benefits of content marketing in attracting local customers. Each email included a mini-case study showing ROI metrics from previous clients.
Results:
- Received a 32% open rate and 18% response rate.
- Generated 40 calls, converting 10 new clients.
- Added $120,000 in annual revenue, with an additional $80,000 in upsells within the first six months.